StratCom Podcast

#StratComTalks: Influencer Marketing - a legitimate communications channel?

Many commonucators have been thinking about influecer marketing, but does it go beyound just "selling things"? What those working with government comms have to be careful about when planning contracts and communications activities with influencers? What are the biggest risks and how to vet influencers in the selection process? At this session we look at the size of industry & speed of growth, define influencer marketing and correct misconceptions.

Mr Scott Guthrie is an independent influencer marketing consultant, conference speaker, guest university lecturer, top 10 PR blogger, and media commentator. He is co-chair of the Chartered Institute of Public Relations influencer marketing panel, a Public Relations and Communications Association council member, and an editorial board member of both Talking Influence and Influence publications. Scott has written chapters for five business books on the subject of progressive public relations and influencer marketing. His latest work Virtual Influencers: More Human Than Human is due for publication by Routledge in November in the book Influencer Marketing: Building Brand Communities and Engagement.

This conversation was livestreamed on 14 October 2020 on our YouTube channel.  

Conversation with Francesca Granelli about Disinformation and COVID-19

In this episode we have a conversation with Dr Francesca Granelli - a Teaching Fellow at King's College, London, and a political scientist and historian. Her interests span language, trust, and strategic communications, specifically in their use in historical and contemporary revolution.

This time we talk about an academic article that she co-authored for the academic journal "Defence Strategic Communications". 

Read the article "Disinformation’s Societal Impact: Britain, Covid, And Beyond" (authors: T.Colley, F.Granelli and J.Althuis)

Academic journal “Defence Strategic Communications” Volume 8

Music: Otomārs Krišjānis Kariņš

Does Microtargeting work?

This is a recording from the "Digital Communication Strategies" that took place in Riga, Latvia, on October 30, 2019.

Nathaniel Hill is the Head of Strategy at M&C Saatchi.

Everyone is talking about social media. But how do you differentiate yourself? How do you target the audiences you think you should be targeting? How do you measure your work? In this panel we discussed how to approach social media to be able to sustain results over the long-term, from strategy to tactics.

Moderator: NATO StratCom COE Senior Expert Sebastian Bay. 

China, soft power and hybrid warfare

A conversation between NATO StratCom COE expert Ben Heap and Prof Anne-Marie Brady that was recorded during the Riga StratCom Dialogue on June 12, 2019. 

Anne-Marie Brady is a Professor in Political Science and International Relations at the University of Canterbury and a Global Fellow at the Wilson Center. She is also NATO Partner State Director of the Small States and the New Security Environment (SSANSE) Project, funded by NATO-SPS.

Professor Brady is an expert on China’s domestic and foreign policy, polar and Pacific politics, and NZ foreign policy. She is author of 10 books and more than 40 scholarly papers on topics ranging from China’s modern propaganda system, foreigner-management in China, and competing foreign policy interests in Antarctica. She is also the executive editor of The Polar Journal.

Protecting Elections - A StratCom Podcast

In the first episode of the StratCom Podcast, NATO Strategic Communications Centre of Excellence experts Guna Šnore and Sebastian Bay discuss election interference and how to protect elections.

Election interference aims to influence the outcome of an election, to undermine trust in the election, or to use the election to achieve other goals, such as undermining democracy, internal cohesion or influencing how a country is perceived externally. NATO StratCom COE has published a new report that focuses on election security. In it, experts create a roadmap for all those working on ensuring free and fair elections in democratic countries and their institutions in the future.