4.5K
Downloads
25
Episodes
Lately, strategic communications seem like fairy dust – if you just sprinkle a bit of that stratcom magic, all your communications problems will be solved. But is it really that easy? In this podcast, we will begin exploring strategic communications from a defence perspective – government and military communications, disinformation, hostile activities on social media, and countering violent extremism.
Episodes
Tuesday Apr 06, 2021
Tuesday Apr 06, 2021
Many commonucators have been thinking about influecer marketing, but does it go beyound just "selling things"? What those working with government comms have to be careful about when planning contracts and communications activities with influencers? What are the biggest risks and how to vet influencers in the selection process? At this session we look at the size of industry & speed of growth, define influencer marketing and correct misconceptions.
Mr Scott Guthrie is an independent influencer marketing consultant, conference speaker, guest university lecturer, top 10 PR blogger, and media commentator. He is co-chair of the Chartered Institute of Public Relations influencer marketing panel, a Public Relations and Communications Association council member, and an editorial board member of both Talking Influence and Influence publications. Scott has written chapters for five business books on the subject of progressive public relations and influencer marketing. His latest work Virtual Influencers: More Human Than Human is due for publication by Routledge in November in the book Influencer Marketing: Building Brand Communities and Engagement.
This conversation was livestreamed on 14 October 2020 on our YouTube channel.
Comments (0)
To leave or reply to comments, please download free Podbean or
No Comments
To leave or reply to comments,
please download free Podbean App.