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Lately, strategic communications seem like fairy dust – if you just sprinkle a bit of that stratcom magic, all your communications problems will be solved. But is it really that easy? In this podcast, we will begin exploring strategic communications from a defence perspective – government and military communications, disinformation, hostile activities on social media, and countering violent extremism.
Episodes
Monday Aug 24, 2020
Monday Aug 24, 2020
This is a recording from the "Digital Communication Strategies" that took place in Riga, Latvia, on October 30, 2019.
Nathaniel Hill is the Head of Strategy at M&C Saatchi.
Everyone is talking about social media. But how do you differentiate yourself? How do you target the audiences you think you should be targeting? How do you measure your work? In this panel we discussed how to approach social media to be able to sustain results over the long-term, from strategy to tactics.
Moderator: NATO StratCom COE Senior Expert Sebastian Bay.
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